Beaver Country Day School
21-22 ADMISSION CATALOG
Creative Direction
Brand Strategy
Copywriter & Editor
Graphic Designer
The internationally recognized Beaver Country Day School—a private, progressive co-educational 6-12 school—is not your typical New England prep school. As an innovative, student-centered, forward-thinking middle and high school, it prides itself on expanding the very nature of school for students. To differentiate ourselves from the competition, we are very intentional about our brand, content, tone, and design.
From the moment you pick up the Admission Catalog, you know Beaver is different. Every detail of this book is intentional—from the paper we select to the printing choices we make to the conversational copy we write. As one of the first pieces of content prospective families (our new customers) encounter when considering Beaver, we know it’s critical for the book to have an impact, draw people in, and leave them wanting to know more.
PAPER
Endurance Silk 100# Cover
Endurance Silk 80# Text
PRINTING
Metallic Silver PMS on Outside over CMYK plus Spot Dull Varnish on Inside; Overall Gloss Laminate the Outside Covers
SIZE
7.5 x 10.5