Hi! I am Bianca Weiland. I am a Boston-based Creative Director, Designer, and Copywriter with 10+ years of experience blending design and writing to create compelling stories and engaging brand content.

Brand Creative Director
Design & Copy

Beaver Country Day School

As the Brand Creative Director at the globally-recognized Beaver Country Day School, I spearhead general creative for the school—working to develop and implement high-performance print and digital campaigns for multiple constituents (prospective families, alumni, donors, board members, faculty, students).

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My tenure at Beaver began shortly after a major brand redesign at the school. I was tasked with creating, implementing, and evolving the brand’s vision, identity, and voice—working as the in-house graphic designer, copywriter, editor, and social media manager. From print materials and product packaging to board meeting presentations and website content and design, I’ve been driving and executing the creative vision behind the brand for the past decade.

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And what else?

I design and write marketing, editorial, and promotional content and materials as the in-house designer and copywriter—creating content for print, web, and social.

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I continue to evolve our brand guidelines, developing and managing all new and existing brand marks and providing quality control over concepts and projects.

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I build decks for faculty, staff, and administrators to present everywhere from bi-monthly Board Meetings to national and global conferences—working on the content, strategy, and design.

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I manage outside freelance and contract workers as well as internal interns and co-ops. 

I sometimes wear a Beaver suit for #content.